Ingram Micro is one of the two major distributors of Apple products in India, the other being Redington. Over the last couple of years, the sales of iPhone have gone up in the country, thanks to Apple’s push and strategic moves in the market. However, the high price of the devices are still a factor when people make their decisions and purchasing a phone on EMIs is often preferred, so much so that some companies offer an exclusive discount on this mode of payment.
Yesterday, Ingram has released this beautiful India-specific TVC for the iPhone 6.
Nicely done.