Amazon is Acquiring Home Mesh Router Maker eero

Amazon to Acquire eero

Amazon Press Release:

Amazon […] and eero today announced that they have entered into a definitive merger agreement under which Amazon will acquire eero. eero’s home mesh WiFi systems set up in minutes and blanket every room of a customer’s home in high-performing, reliable WiFi. eero is already delighting Amazon customers with its products and services, as indicated by eero’s 4.6-star product rating on Amazon.com.

eero makes one of the best mesh networking products available in the market today, so there’s no doubt that this is a killer acquisition for Amazon. But it begs the question, “What the fuck is Apple up to”?

Eero was started by ex-Apple employees, and their product language screams the Apple design language and experience. I just cannot fathom how Apple chose to exit this market right as it was heating up, and for a company that screams that privacy is a right, not having a product that handles the home network is a real shame.