Disney and Comcast Announce Agreement on Hulu’s Future Governance and Ownership

Disney to Acquire 33% of Hulu from Comcast

The Walt Disney Company (Disney) and Comcast Corporation (Comcast) have just announced that the companies have entered into an agreement wherein Disney will take “full operational control” of Hulu, effective immediately, and will purchase 33% ownership in Hulu in 5 years.

Under the put/call agreement, as early as January 2024, Comcast can require Disney to buy NBCUniversal’s interest in Hulu and Disney can require NBCUniversal to sell that interest to Disney for its fair market value at that future time. Hulu’s fair market value will be assessed by independent experts but Disney has guaranteed a sale price for Comcast that represents a minimum total equity value of Hulu at that time of $27.5 billion.

Disney seems to be going all out on this whole video streaming business.