Jetpack’s New Visual Identity

The folks at Chermayeff & Geismar & Haviv worked on a new visual identity for Jetpack — the WordPress plugin/service that supercharges your installation with additional features.

The new logotype has been drawn in a distinctive title case, and works well with the brand architecture that Jetpack is developing. The Jetpack symbol has also been simplified to emphasize its electricity and energy.

Jetpack is one of the first plugins I install on any new WordPress site and its new logo looks dope.