Ahead of T20 World Cup, Twitter brings Communities to India and rolls out live cricket scorecards

Twitter Brings Communities to India and Rolls Out Live Cricket Scorecards →

Vikas SN, writing for Moneycontrol:

Twitter has extended its Communities feature to India with the launch of a Cricket-focused community called Cricket Twitter-India that will enable users to talk all things cricket in multiple Indian languages.

The launch comes as the T20 Cricket World Cup officially kicks off later this week.

and

Live cricket scorecards will be available on the Sports tab of Twitter’s discovery-focused Explore page. These scores will also continue to appear on event pages during a match, so that users “can follow the conversation and the scores in real time”, the company said.

Twitter said that more than 75 million conversations were just about cricket on the platform between July 1, 2020 and July 1, 2021.

The Communities feature on Twitter is quite confusing to me, largely because I think it’s being shoehorned into a platform not meant for such a thing. However, I do think that if Twitter opens up the feature to more cricket-loving Indians, they might see a much wider adoption and hopefuly tweak the feature so that it feels part of the overall Twitter experience.