WP Engine Acquires Popular WordPress Plugins by Delicious Brains

WP Engine Acquires Delicious Brains Plugins →

WP Engine, a popular managed WordPress hosting services company, has today announced the acquisition of 5 WordPress plugins from Delicious Brains.

The plugins have a total installed base of approximately 4 million users and are widely adopted by WP Engine’s customers. The acquired software includes Advanced Custom Fields (ACF), WP Migrate, WP Offload Media, WP Offload SES, and Better Search Replace.

Over the last few years, WP Engine has been snapping up a number of products, aiming to level up their offering from developers. This includes Flywheel and Local, as well as StudioPress and the Genesis framework. Interestingly, it was exactly a year ago on June 2nd, 2021 that Elliot Condon — the original developer of Advanced Custom Fields (ACF) announced that Delicious Brains had acquired the plugin from them.

I’m currently using a number of these WordPress plugins on many of my websites, so I’m curious to see where WP Engine takes them.

Also read: The announcement by Delicious Brains.