About Me

Hello! I’m Preshit Deorukhkar, a Digital Media Maven, a technology enthusiast, a connoisseur of good visual design and consultant from Mumbai, India.

I’m the Founder & Principal of iXyr Media — a multi-discipline digital media company based in Mumbai, India. We help individuals and small businesses across the world and specialize in building high-quality & fully-managed WordPress websites.

After a decade of working independently, I’m now working on Marketing at Readdle — makers of the best productivity suite of apps for iOS, Mac, Android & Windows platforms.

I am passionate about technology and the internet. I love playing with and learning about new technologies, products, and services and helping others grasp them easily. This passion drives me to build websites and mini-projects all the time. I have, up until recently, run the iXyr Media Network — a collection of websites that cater to a wide range of audiences. The iXyr Media Network consisted of:



  • SharpShutter.co
  • ShortFilms.watch
  • Homescreen.me
  • App Icon Gallery
  • Foodie Milestones
  • Smoking Apples

In the past, I have been a Partner at SharpShutter Media and the Technical Director at the prestigious Filmingo International Short Film Festival and the Prabodhan International Short Film Festival.

Nuclear Bits is where I write about technology, Apple, photography, India, the Internet and other topics that interest me. You should Subscribe to the RSS Feed.

This site runs on WordPress and is powered by iXyr Media‘s Managed WordPress Hosting service. The design a customized version of the Davis theme by Anders Noren and uses the beautiful Alegreya sans typeface by Juan Pablo del Peral.

I value your privacy and do not track you. Basic, cookie-free analytics are counted using an open-source, privacy-friendly analytics solution called Koko Analytics. This website has been Google-Analytics-free since 2012.

More About Me

The question that I get asked most often is how do I pronounce my name. Maybe it’d help if I started spelling it as Préshit. The first part of my name is pronounced as ‘Pray‘ while the last one rhymes with ‘myth‘.

I’m 37, married, and live in Mumbai, India with my wife and two-year-old son. For as long as I can remember, I’ve been passionate about building stuff on the web. I first started using the internet sometime in 2001 and spent the early years spending time on “Bulletin Boards” or “forums” (Remember those?) and learning to build websites. In 2006, I started a web-hosting company called Expertrio Web Services. In 2008, I co-founded Smoking Apples — a now-defunct blog that covered in-depth reviews, analysis, views, opinions, tutorials, and how-tos about all things Apple. It was one of the very first “Apple Blogs” in India. In 2009, I co-founded Beautiful Pixels — a blog that features a showcase of anything and everything that has beautiful pixels. Then in 2010, I put together a small but genius team of passionate individuals and started working on Homescreen.me — a website that lets you showcase your iOS device home screens and the apps you’re using on them. In 2015, I launched The Platter — a site for app enthusiasts. Then in 2017, I launched App Icon Gallery and SharpShutter.co.

Apart from being the Editor on Smoking Apples and Beautiful Pixels, I have also been an Editor on sites like WATBlogMobileIndustryReviewThe Fifty Paise and IndiaGSM and briefly, the India Editor at The Next Web. I have also enjoyed working as the Sr. Public Relations Executive at Sourcebits and as a Creative Producer for Videos at NDTV’s Gadgets 360.


  • A 2020 M1 Mac mini (16GB) attached to two 27″ LG 4K Displays.
  • iPhone 13 Pro (256GB, Pacific Blue)
  • OnePlus 8
  • Apple Watch Series 7
  • Sony FX30 with a Sony 24-105 f4 G lens.


Last Updated: 05 June, 2024