Apple Adjusts App Store Pricing in India; Apps Get Pricier Due to Addition of 2% Equalisation Levy

Apple today informed its developers about upcoming tax and price changes to the App Store Pricing for apps and in-app purchases in a few different countries.

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store. In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Brazil, Colombia, India, Indonesia, Russia, and South Africa. These increases also reflect the following tax changes:

The company has adjusted the pricing of apps on the iOS and Mac App Stores for India by adding a 2% Equalization Levy that was implemented from 1st April, 2020 . This is in addition to the 18% GST already implemented. The last major change to app pricing in India came in January 2018, where the prices of apps were reduced by ₹1.

After the addition of the 2% Equalization Levy, the App Store pricing for India has resulted in pricing of apps going up by at least ₹10.

App Store Pricing Change in India in October 2020
App Store India Pricing October 2020

While this pricing change for apps is not applicable to existing auto-renewing subscriptions, Apple does indicate that developers can increase the prices for new subscribers.

Remember, just because the prices have gone up and you’re paying more for apps, it does not mean that the app developer ends up getting more of your money. As Apple says in the announcement.

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated, and your proceeds will be adjusted accordingly and calculated based on the tax-exclusive price.

Apple (Emphasis mine)

Last week, I had the pleasure of making another appearance on Orbital — the Gadgets 360 podcast hosted by my friend Pranay Parab. Come hear us discuss Apple’s October 2020 event announcing the new iPhone 12 lineup and the HomePod mini, along with the preposterous pricing in India.

We recorded this while my both my primary and backup ISPs were down, and I literally had to go the extra mile to make sure the recording reaches him, so I’m glad it turned out this well.

Last week, I made an appearance on Orbital — the Gadgets 360 podcast and spoke to @prawnay about the announcements from Apple’s September 2020 event.

Apple Online Store is Coming to India on September 23

Folks, it has finally happened. It’s here! I can’t believe it.

After several years of speculations and rumours, Apple has finally confirmed that the Apple Online Store is finally launching in India on September 23, 2020. I had leaked the upcoming release just a few days ago.

This isn’t a simple online store launch, they’re going all in:

The Apple Store online is the most convenient destination to shop for Apple products, with online Apple Specialists available to help with anything from custom-configuring any Mac to setting up new devices. Customers can get advice, receive guidance, and learn about new products directly from Apple, both in English and Hindi.

With financing options and an available trade-in program, the Apple Store online offers a range of affordability options. Students can shop for a Mac or iPad with special pricing, and receive discounts on accessories and AppleCare+. In October, customers can expect free online Today at Apple sessions led by local Creative Pros, focused on photography and music. Just in time for the festive season, signature gift wrap and personalized engraving will be available for select products. Engraving of emoji or text in English, Bengali, Gujarati, Hindi, Kannada, Marathi, Tamil, and Telugu will be available for AirPods, and English engraving will be available for iPad and Apple Pencil.

Apple has been trying for years to get approval from the Indian Govt. to open a physical Apple store in India. Thankfully, the launch isn’t too far with the first Apple Store in the country opening in BKC in Mumbai.