Apple Adjusts App Store Pricing in India; Apps Get Pricier Due to Addition of 2% Equalisation Levy

Apple today informed its developers about upcoming tax and price changes to the App Store Pricing for apps and in-app purchases in a few different countries.

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store. In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Brazil, Colombia, India, Indonesia, Russia, and South Africa. These increases also reflect the following tax changes:

The company has adjusted the pricing of apps on the iOS and Mac App Stores for India by adding a 2% Equalization Levy that was implemented from 1st April, 2020 . This is in addition to the 18% GST already implemented. The last major change to app pricing in India came in January 2018, where the prices of apps were reduced by ₹1.

After the addition of the 2% Equalization Levy, the App Store pricing for India has resulted in pricing of apps going up by at least ₹10.

App Store Pricing Change in India in October 2020
App Store India Pricing October 2020

While this pricing change for apps is not applicable to existing auto-renewing subscriptions, Apple does indicate that developers can increase the prices for new subscribers.

Remember, just because the prices have gone up and you’re paying more for apps, it does not mean that the app developer ends up getting more of your money. As Apple says in the announcement.

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated, and your proceeds will be adjusted accordingly and calculated based on the tax-exclusive price.

Apple (Emphasis mine)

New iCloud Storage Pricing for India (Updated)

Update: 12th August, 2020 with new iCloud Storage Pricing for India in 2020.

At it’s annual September event, Apple announced updated pricing and revised tiers for storage on iCloud. Although the Free Tier remains at 5GB, the paid tiers have been revised from 20GB, 200GB, 500GB and 1TB to only three — 50GB, 200GB and 1TB, costing $0.99, $2.99 and $9.99 respectively.

This new pricing is now active and here’s the iCloud Storage pricing for India.

iCloud Storage Pricing for India in 2020
iCloud Storage Pricing for India in 2020

Due to the addition of 18% GST and fluctuations in the US dollar value, Apple has adjusted the pricing of iCloud Storage in India.

50GB of iCloud storage costs ₹75 per month in India, followed by 200GB at ₹219 per month. Apple has upgraded the 1TB storage tier to 2TB, which comes in at ₹749 per month. So for a small bump in the price, you get double the iCloud storage.

The old article from 2015 is below:

iCloud Storage Pricing for India

As you can see, the 20GB paid tier has been revised to 50GB now and the pricing has been updated to INR 65 for 5GB, INR 190 for 200GB and INR 650 for 1TB of storage.

Writankar Mukherjee, writing for ETtech:

Apple has roped in Ipsita Dasgupta as India country manager for its streaming services like Apple TV+, Apple Music and the App Store.

Dasgupta has joined the iPhone maker from Hotstar where she was president of strategy and new ventures.

She has succeeded Khushboo Ponwar who had last year moved on as head of business development for Apple in India, Middle East, Turkey and Africa. Dasgupta, who is an MBA from Harvard, took charge this month.

Apple needs to focus heavily on some good content in the coming months if it’s serious about Apple TV+ here in India. But I also hope that there’s a good developer evangelism plan for the apps coming out of India. There’s no dearth of shitty apps here with suboptimal experiences.

Aroon Deep, writing for MediaNama:

In a case filed by Jagran Prakashan group, the Delhi High Court ordered messaging service Telegram to remove several channels distributing the Dainik Jagran newspaper’s PDF versions. The order also instructs Telegram to reveal the identity of the individual(s) distributing the paper illegally.

Telegram has far bigger issues than users sharing just e-papers, and I just hope the Indian government doesn’t choose the WeTransfer route to handle this.