The Walt Disney Company (Disney) and Comcast Corporation (Comcast) have just announced that the companies have entered into an agreement wherein Disney will take “full operational control” of Hulu, effective immediately, and will purchase 33% ownership in Hulu in 5 years.

Under the put/call agreement, as early as January 2024, Comcast can require Disney to buy NBCUniversal’s interest in Hulu and Disney can require NBCUniversal to sell that interest to Disney for its fair market value at that future time. Hulu’s fair market value will be assessed by independent experts but Disney has guaranteed a sale price for Comcast that represents a minimum total equity value of Hulu at that time of $27.5 billion.

Disney seems to be going all out on this whole video streaming business.

BuySellAds — the popular ad-tech company — has just bought Digg from BetaWorks.

Cale Guthrie Weissman, reporting for Fast Company:

The company bought Digg’s assets, as well as its editorial and revenue teams, for an undisclosed amount. Additionally, the blockchain-based digital publishing platform Civil has hired up many people from Digg’s tech team.

BuySellAds owns brands like Carbon ads* and has previously bought and absorbed ad networks like Fusion Ads & Yoggrt in the past. The company has also acquired other companies like like Authentic Jobs and LaunchBit in the past. Interestingly, Digg’s tech team was not part of the acquisition.

(Note: Nuclear Bits was previously a part of the Carbon Ads network and Beautiful Pixels still runs ads from them.)

Atlassian — the Sydney-based giant that owns products like JIRA, Confluence, HipChat, Bitbucket, SourceTree, etc. has today announced that it will be acquiring Trello — the beloved project management app. The deal is worth $425 Million according to Business Insider.

Mike Cannon-Brookes, Co-Founder and CEO of Atlassian, writes:

Trello’s pioneering use of an intuitive visual system has been embraced by all kinds of teams to do everything from managing marketing campaigns to tracking action items from team meetings. Organizations in nearly every country and as varied as the Red Cross and Google have adopted Trello to get work done.

We’re thrilled to welcome the talented Trello team to Atlassian and look forward to working with them to change the way teams work together. Deep investments in R&D have long been a cornerstone of Atlassian’s business and we will continue that tradition with Trello.

My immediate concern upon reading this was how would Trello change under the Atlassian culture. Mike clarifies:

If you currently use Trello as either a free or paid user, you can rest assured that we will continue to offer Trello as a standalone service. We’ll be working with their product team to help them accelerate development efforts.

Over on the Trello blog, Michael Pryor, the CEO of Trello writes:

We’re excited about partnering with Atlassian because we both share a philosophy of empowering teams everywhere to work in their own style. We envision a world where hundreds of millions of people collaborate in teams however they like, with their imaginations being the only constraint for what they can accomplish. As part of Atlassian, Trello will be able to leverage investments in R&D that will enhance the product in meaningful ways. Our team will be able to focus on improving the core experience of Trello for all users. We are certain that Atlassian understands the unique and novel reasons why Trello is so successful and well-loved.

Atlassian & Trello do sound like a great fit, but I’m still concerned.

Matthew Garrahan and Tim Bradshaw in a big scoop for the Financial Times:

Apple has approached McLaren Technology Group, the British supercar engineer and Formula One team owner, about a potential acquisition, in the clearest sign yet that the iPhone maker is seeking to transform the automotive industry.

The California technology group, which has been working on a self-driving electric vehicle for more than two years, is considering a full takeover of McLaren or a strategic investment, according to three people briefed on the negotiations who said talks started several months ago.

This sounds insane. But then again, so did FT’s scoop about Apple buying Beats for $3.2 Billion. Almost everyone I remember went something like, “Why would Apple buy Beats!?”