iPhone Users in the US Spent 23% More On Apps in 2017

Sarah Perez, writing for TechCrunch:

[Sensor Tower] found that U.S. iPhone users spent 23 percent more on in-app purchases in 2017 than they did the year prior – or, an average of $58 per active user was spent on in-app purchases, up from $47 in 2016.

Hardly surprising when it comes to games — they’re a hot category to build for these days. But the 57% jump in the entertainment category is interesting to see.

April 16, 2018 ✚ Permalink

How App Store’s ‘Complete My Bundle’ Pricing Works

Panic’s Cabel Sasser clears the mystery around the pricing of the ‘Complete My Bundle’ option on the App Store.

Complete My Bundle takes whatever money you’ve paid for the individual apps and applies that towards the bundle’s fixed price. So, if you buy an app on sale, or use a promo code, your Complete My Bundle price can be different than someone else’s, and in some situations it might be cheaper to buy the remaining app(s) individually.

October 18, 2014 ✚ Permalink