BuySellAds — the popular ad-tech company — has just bought Digg from BetaWorks.

Cale Guthrie Weissman, reporting for Fast Company:

The company bought Digg’s assets, as well as its editorial and revenue teams, for an undisclosed amount. Additionally, the blockchain-based digital publishing platform Civil has hired up many people from Digg’s tech team.

BuySellAds owns brands like Carbon ads* and has previously bought and absorbed ad networks like Fusion Ads & Yoggrt in the past. The company has also acquired other companies like like Authentic Jobs and LaunchBit in the past. Interestingly, Digg’s tech team was not part of the acquisition.

(Note: Nuclear Bits was previously a part of the Carbon Ads network and Beautiful Pixels still runs ads from them.)