boAt Investigating Suspected Customer Data Breach
Jagmeet Singh, reporting for TechCrunch:
India’s largest audio and wearables brand boAt is investigating a possible data breach after hackers advertised a cache of alleged customer data online.
A sample of alleged customer data was uploaded on a known cybercrime forum, which includes full names, phone numbers, email addresses, mailing addresses and order numbers. A portion of the data that TechCrunch reviewed appears genuine based on checks against exposed phone numbers.
The hacker said the breach happened in March, which led to the compromise of the data of more than 7.5 million customers.
7.5 million is a high number, but considering how much data privacy is valued in India, I don’t see this making the news beyond this week.