Apple today announced a new generation of iPhone models at its annual keynote event in Cupertino. This year, the company held its iPhone launch event at the newly constructed Steve Jobs Theater in its swanky new HQ — the Apple Park. From what I’ve seen in the photos and heard from friends who were lucky enough to attend the event, the Steve Jobs Theater looks every bit as stunning as you’d imagine.
Unlike the keynote event WWDC 2017 which was jam-packed, today’s keynote event felt purposefully natural and deliberate. Tim Cook and other Apple executives seemed in no hurry to finish a demo or move on to the next slide. It was also quite a bit weird to see them stutter when delivering the lines, which leads me to believe that the keynote either wasn’t rehearsed that well or they just didn’t find the time to.
Apple announced the following products today:
- iPhone X
- iPhone 8
- iPhone 8 Plus
- Apple TV 4K
- Apple Watch Series 3
I’m still going through the material made available after today’s announcements and will be posting my thoughts, comments, and observations here very soon. In the mean time, here is the official pricing of all the products announced today.