Matt Mullenweg, writing on his personal blog about Automattic’s latest Series D round from Salesforce Ventures at a $3 billion valuation.

For Automattic, the funding will allow us to accelerate our roadmap (perhaps by double) and scale up our existing products—including WordPress.com, WordPress VIP, WooCommerce, Jetpack, and (in a few days when it closes) Tumblr. It will also allow us to increase investing our time and energy into the future of the open source WordPress and Gutenberg.

Automattic has long been one of my most revered companies on the internet. The way WordPress has evolved over the years, complimented by products like Jetpack and VaultPress, it truly remarkable.

And so, I’ve been very excited to see what the Automattic team does with its Tumblr acquisition. Tumblr was known to have phenomenal potential back in the day, and with the right team running it now, I long to see where the product goes. At the bare minimum, I hope Tumblr can act as an alternative or replacement to Instagram, which Facebook has already ruined with too many ads.