In fact the three-week experiment in 2015 had even better results than the Transport for London researchers predicted based on the Greenwich research. For example, one escalator that normally transported 12,745 people between 8:30 and 9:30 a.m. on a typical week was able to move 16,220 because of standing rules.


The approach asks people to do something they are often bad at: delaying instant gratification in the interest of a greater good.