NextBigWhat is reporting that Flipkart will be shutting down Flyte, their online Music store for the Indian market.
Mekin Maheshwari, Head – Digital Media and Payments, Flipkart told NextBigWhat
“We have realized that the music downloads business in India will not reach scale unless several problem areas such as music piracy and easy micro-payments etc are solved in great depth. Which is why, we feel that at present, it makes sense to take a step back from Flyte MP3s and revisit the digital music market opportunity at a later stage.”
I wouldn’t say this is surprising at all. Indians paying for their music is like an Eskimo paying for ice. There’s plenty of free stuff around you.
Update: Medianama tells us why.