Apple Unveils New Apple Store at San Francisco’s Union Square

Apple has unveiled a new design and aesthetics for its Apple Store at San Francisco’s Union Square location, along with a shot of new services and features that the company will be rolling out to other retail locations worldwide in the coming months. This unveiling comes 15 years after Steve Jobs introduced Apple’s first two retail stores.

The Union Square Apple Store features a 42-foot-tall sliding glass doors and will be powered by 100% renewable energy. Speaking about the new store, Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores, said:

We are not just evolving our store design, but its purpose and greater role in the community as we educate and entertain visitors and serve our network of local entrepreneurs.

Apple has also introduced the following new features at this store location:

The Avenue,” inspired by the window displays along a boulevard that dynamically change with the season. Avenue walls are interactive themed “windows” where Apple’s products and services come to life, from music, to creativity, apps, photography and more. New “Creative Pros,” Apple experts in creative arts, offer advice and expertise at each of the displays. Customers will also find “Only at Apple” products on the Avenue, a curated collection of third-party accessories.

Genius Grove” invites customers to get support working side-by-side with Geniuses under the comfortable canopy of local trees in the heart of the store.

The Forum” is a vibrant gathering place, centered around a 6K Video Wall. It is home to “Today at Apple,” which brings to the community the world’s most talented artists, photographers, musicians, gamers, developers and entrepreneurs to inspire and educate our customers to go further with the things they are passionate about. Today at Apple includes year-round programs for kids, new monthly events for teachers, sessions for current and aspiring developers, Creative Sessions in partnership with local experts in creative arts, Game Night with editors from Apple’s App Store® and more. The Forum and Video Wall are a place of discovery, including events about the making of movies from iTunes®, or exclusive premieres of new music and music videos from Apple Music™.

The Plaza” will be found only at Apple’s most significant stores, including Apple Union Square. It’s open to the public 24 hours a day, features public Wi-Fi and seating, and takes Today at Apple outside, with a regular weekend series of well known local acoustic performances such as Travis Hayes and global talents like Escondido, who will then give exclusive interviews about their craft in the Forum. The Plaza at Apple Union Square features a fountain by well-known San Francisco sculptor Ruth Asawa, originally commissioned in 1969, and a new work, “Love” by local artist Laura Kimpton, commissioned by Hyatt Hotels.

The Boardroom” is an intimate space where the store’s Business Team offers hands-on advice and training to entrepreneurs, developers and other small and medium business customers.

Wired was invited to an early preview, and they put together this lovely video for it.

Himank Sharma and Rupam Jain, reporting for Reuters:

Apple Inc Chief Executive Tim Cook will visit India this week and meet Prime Minister Narendra Modi on the second leg of his Asian tour, two sources familiar with the matter said, as the company seeks to revive sluggish iPhone sales.

and

Apart from meeting Modi, Cook will also hold meetings with employees and partners, the source said, adding he would fly to India on Tuesday.

Apple has been inching closer towards opening its own retail store in India and the timing of Cook’s visit around recent developments reaffirms that.

On the other hand, Foxconn — the Taiwanese electronics giant and Apple’s supplier was poised to make a $5 Billion investment and setup a manufacturing factory in Maharashtra under Modi’s Make in India program.

If you’ve been waiting to see official Apple Stores in India, your wait might’ve gotten even shorter. The Indian government might consider relaxing the 30% local sourcing norms for Apple, after the company gave a presentation before a committee headed by industrial policy and promotion secretary Ramesh Abhishek.

According to the Economic Times, the presentation did prove fruitful:

“The committee has found that the company’s products are cutting edge technology and state-of-the-art. It has recommended to exempt them from the local sourcing norms,” sources said.

After reports emerged last month that Apple was seeking approval to open its own stores in India, ET is reporting today that the company will have to resubmit its application:

Apple […] will have to submit a fresh application for opening single brand retail stores in the country, as certain gaps have been found in the initial proposal.

The Department of Industrial Policy and Promotion (DIPP) has explained the gaps to the company and wants them to submit a fresh application, seeking more information on their proposal for further processing, according to sources.

Calling Out Some Rotten Apples in The Cupertino Company’s Lineup

This is a guest post by my buddy & ex-Apple enthusiast, Rohan Naravane. He’s previously written about the Apple TV here on Nuclear Bits.

Back in early 2013, a rumour of a mid-range $350 iPhone had picked up steam. We all know how that unfolded, when later in the year the iPhone 5c launched for an unapologetic $549. Ever since then, Apple has cautiously steered away from making any products that are deemed ‘value-for-money’. It is the company’s right to create products for markets they see fit. There’s no point cribbing about why Apple doesn’t make reasonably-priced products, the same way there’s no point cribbing about why BMW or Mercedes doesn’t make a reasonably-priced car. But there’s one misconception that I’ll attempt to clear out — every product that comes out of Apple’s stable is not gold. Meaning, every product lineup has multiple SKUs that vary in configuration. But despite these base models being more expensive than the competition, all of them necessarily aren’t as powerful as people will imagine them to be.

1. iMac

If you thought the iMac was a powerful desktop computer, you’re right, as long as you don’t consider the base 21.5 inch model. It’s powered by a 1.6GHz dual-core Intel Core i5 processor, which coincidentally is the same chip used in the MacBook Air. So although from the outside, the base iMac may look the same as the next model that has a meatier quad-core 2.8GHz chip, good luck trying to use that machine for anything more than web browsing, office productivity apps or consuming audio-visual content. People wanting to work on graphics or video editing might as well just forget about buying any 21.5-inch iMac altogether, as dedicated graphics are available only on the 27-inch models (even the 4K 21.5-inch iMac does not have one). Also, based on personal experience & the experience of many other Mac users, the biggest performance bottleneck for these machines will be their 5400rpm hard drives that aren’t user replaceable. Much like dedicated graphics chips, Fusion Drives (a combination of faster SSD storage & spinning hard drive) are available only on the two top-end 27-inch iMacs by default. Considering that a MacBook Air comes with a high-speed flash memory & the same processor, I wouldn’t be surprised if in day-to-day performance, the MacBook Air appears to be more swift than the base 21.5-inch iMac.

If you thought you spending Rs. 91,900 on the entry-level iMac was good enough for some serious work, think again.

2. MacBook Air

Talking about the MacBook Air, it is a good option for people wanting a really thin and light laptop with generally fast performance, great build quality and a really long battery life. The MacBook Air uses a speedy solid state storage (SSD) that helps improve responsiveness considerably, despite its low-voltage 1.6GHz Core i5 processor. But just like how the slow spinning hard drive is a bottleneck for the iMacs, the MacBook Air’s bottleneck lies in its non-upgradeable 4GB RAM. Speaking out of experience, if you want to use more than a couple of resource-intensive apps (like Google Chrome) at the same time, you’re going to need at least 8GB of RAM on your Mac. I’ve seen a few MacBook Air users complain about how their computer behaves sluggish when they use many apps at once. Although you can customise a MacBook Air with 8GB RAM in countries where the Apple Online Store is available, unfortunately, you’re stuck with 4GB here in India.

The MacBook Air is sold for dirt-cheap these days, with 13-inch models available for less than Rs. 60,000 on e-commerce stores. That’s a good price for a sexy product, provided you’re going to go easy on it.

3. MacBook Pro

The 13″ MacBook Pro is the last remaining model of the original Pro series, with the rest being replaced with their Retina-display-laden, thinner, lighter, faster successors. This model, like the MacBook Air, sells cheap for under Rs. 55,000 online. We’ve already seen how spinning hard drives and a mere 4GB of RAM are known to be performance bottlenecks on the base iMac and MacBook Air respectively. But with the base MacBook Pro 13-inch, you get the worst of both worlds. Don’t let that powerful-sounding 2.5GHz Intel Core i5 fool you, because it’s going to be saddled with two slowpokes — 4GB of RAM and 500GB of the traditional 5400 rpm hard drive.

All hope isn’t lost though — this almost-phased-out laptop is more traditional than other Macs, in the sense that both those culprit components are user-replaceable. Personally, I’ve upped the RAM from 4GB to 8GB in many MacBook Pros, and users have seen a noticeable speed bump. Similarly, replacing the hard drive with an SSD has also resulted in a MacBook Air-like performance! Lastly, the faint-hearted may look away, but you can even remove the DVD drive and put an SSD in its place, while keeping the hard drive intact. This will give you faster performance without losing out on storage space! (I have been using a 128GB SSD + 750GB Hard Disk on my 13″ MacBook Pro 13 for over a year now).

4. iPhone 6s & iPhone 6s Plus

The iPhone 6s has already gotten enough flak on the internet for being the overpriced premium smartphone many secretly won’t mind buying, if it was priced many, many thousand rupees cheaper. After using the phone for a few days, it’s certainly worthy of the attention it gets. But for a product as highly priced (Rs. 62,000 for the base model in India), the measly 16GB of fixed memory on the base model is like getting the boot space of a Honda Jazz in the base model of a BMW 7-series. Considering that the phone can now record 4K videos (that takes a third of a gigabyte every minute), considering that the phone has a bigger 12MP camera sensor that will take bigger size photos, considering that every ‘Live Photo’ you take is recording a 3 second video clip as well, 16GB is way too less.

And god forbid if you’re interested in buying the bigger iPhone 6s Plus, because you’ll be paying Rs. 10,000 extra for the bigger 5.5-inch screen, followed by another Rs. 10,000 for the a storage option bigger than 16GB (Rs. 82,000 or about $1265).

These, I think, are some of the Rotten Apples in the company’s product lineup. Bottom line — if you’re considering buying Apple products, please be clear about what your usage is going to be, and choose wisely.

Rohan Naravane rambles tech on Twitter @r0han every few hours. And in between that time, he manages Content and User Experience at Pricebaba also.

Apple India’s “Store Expansion Programme”

This morning, I noticed this listing on Apple’s Jobs website. The listing is for Training Delivery – India for Apple India in Bangalore, but I found the job summary very interesting (emphasis mine):

Due to a store expansion programme, we are seeking a trainer to work alongside the current training team.

According to an ET report in late March, the company plans to triple its exclusive stores in the country to 200 by 2015 and has been in talks with the government of India to relax the ‘local-sourcing’ clause in its policy on FDI in single-brand retail.

Apple has also recently hired Angela Ahrendts as its senior vice president of retail and online stores and I’m definitely looking forward to her work in the coming months.

Apple Plans to Scale Up Presence in India

The Economic Times is reporting today that Apple plans to triple its exclusive stores in the country by 2015.

In addition to increasing the number of Apple exclusive stores, called Apple Premium Resellers, that are owned and managed by 17 franchisees, the company also plans to expand its presence in multi-brand stores, they said.

While this is indeed good news if true, what I’d really like to see Apple do is introduce an Apple Store in the country. The best thing about buying an Apple product is the experience you go through when purchasing the product. And this experience is what has been seriously lacking in India.

iPhone 6 & iPhone 6 Plus Arrive in 36 More Countries and Territories This Month

Apple today announced that the iPhone 6 & iPhone 6 Plus would be arriving in 36 more countries and territories this month. This is the fastest ever rollout by Apple for iPhone and it begins with two of the largest mobile markets in the world.

  • Friday, October 17: China, India and Monaco
  • Thursday, October 23: Israel
  • Friday, October 24: Czech Republic, French West Indies, Greenland, Malta, Poland, Reunion Island and South Africa
  • Thursday, October 30: Bahrain and Kuwait
  • Friday, October 31: Albania, Bosnia, Croatia, Estonia, Greece, Guam, Hungary, Iceland, Kosovo, Latvia, Lithuania, Macau, Macedonia, Mexico, Moldova, Montenegro, Serbia, South Korea, Romania, Slovakia, Slovenia, Ukraine and Thailand

The iPhone is set to be released here in India at midnight on October 17th and the stores (Apple Premium Resellers) have already taken over 100 pre-orders each. I opted for a Space Gray, 64GB iPhone 6 this year that will replace by Silver 16GB iPhone 5 and I’m hoping to pick it up at midnight, right after the Apple Event scheduled on Oct. 16th.