Julia Alexander, writing for The Verge:
Early reviews for The Morning Show weren’t exactly positive, and executive producers Kerry Ehrin and Mimi Leder believe a lot of the feedback was an “attack on Apple.”
Both Leder and Ehrin felt like critics were reviewing Apple TV Plus as a service, and looping in The Morning Show with those critiques.
The Apple TV+ service launched with much hype and marketing around four shows — The Morning Show, For All Mankind, See, and Dickinson. I haven’t yet seen See or For All Mankind, but Dickinson and The Morning Show both look fabulous. I personally like watching The Morning Show, but that’s largely due to the star cast it has and the cinematography/direction, not because of its writing. I can see why the reviews were bad.
But to say that the reviews were an attack on Apple? Ha!