Apple TV+ is now simply Apple TV

Apple’s press release announcing the global streaming debut of “F1 The Movie” mentions something interesting about where the film will debut:

Apple TV+ is now simply Apple TV, with a vibrant new identity. Ahead of its global streaming debut on Apple TV, the film continues to be available for purchase on participating digital platforms, including the Apple TV app, Amazon Prime Video, Fandango at Home and more.

“Apple TV” has been the subject of ridicule for many years now, but I don’t think this rebranding has any bearing. As I mentioned on Mastodon, I think rebranding the streaming service as “Apple TV” makes perfect sense. Everyone already calls it that anyway, and it’s already available on most of the popular platforms like Android, Smart TVs, streaming devices, etc. You don’t need Apple TV hardware to watch Apple TV.

Instead, Apple should rebrand the hardware itself. Something like Apple Home Hub or Apple HomePod Hub. After all, the HomePod already runs tvOS under the hood to begin with. So “Apple TV” becomes the name of the streaming service that offers some of the best television content today, accessible on virtually any platform. And for those who prefer Apple’s own hardware experience, there’s the Apple Home Hub — a device that connects to your TV, brings an intelligent new Siri, acts as a Thread networking hub, delivers incredible sound, and does so much more.

October 14, 2025 · + Permalink

Studio Neat’s Apple TV Remote Stand

Studio Neat's Apple TV Walnut Stand

The folks at Studio Neat, known for making some super stellar and nifty products, have just announced a new product for the new Apple TV that went up for pre-order earlier today.

The Apple TV Remote Stand is a beautiful stand milled from a piece of solid walnut. The bottom of the stand features a micro-suction pad so that the stand doesn’t slip and adheres to nearly any flat surface. You prop up your Apple TV remote upright, so it’s easy to grab when you want to use it. The stand is manufactured in Austin, Texas (USA) and is priced at just $12.

If you’re picking up an Apple TV, you should totally get this Apple TV Remote Stand. They also have a lovely product video for it.

October 26, 2015 · + Permalink

The new Apple TV is up for Pre-Order

The new Apple TV that Apple announced at an event in September is now up for pre-order on Apple’s online store. The 32GB model costs $149 whereas the 64GB model costs $199 and the earliest orders start shipping on October 30th.

The pre-orders new Apple TV was supposed to be available in 80 countries after launch, though it seems the pre-orders are only live for US, Canada, UK, Europe, Australia and a few other countries. Apple hasn’t sent out a press release for this and the Apple TV page hasn’t been updated yet either.

I’ll update this post as soon as I hear about the India launch and pricing.

October 26, 2015 · + Permalink

New Apple TV is Coming Next Week

Richard Lawler writing for Engadget:

[…] Tim Cook revealed that yes, the new Apple TV will arrive this month as promised. The taller, more powerful fourth generation box is due to ship next week, bringing along its touchpad remote and access to the App Store with tvOS. There were no specifics about in-store purchases or online orders, so those waiting may not have to wait until next month after all.

I’m excited to pick up the 32GB Apple TV for myself, but it’ll be interesting to see what Apple prices it at. I’m also hoping India makes it in the first wave of launch countries.

October 20, 2015 · + Permalink