Writankar Mukherjee, writing for ETtech:
Apple has roped in Ipsita Dasgupta as India country manager for its streaming services like Apple TV+, Apple Music and the App Store.
Dasgupta has joined the iPhone maker from Hotstar where she was president of strategy and new ventures.
She has succeeded Khushboo Ponwar who had last year moved on as head of business development for Apple in India, Middle East, Turkey and Africa. Dasgupta, who is an MBA from Harvard, took charge this month.
Apple needs to focus heavily on some good content in the coming months if it’s serious about Apple TV+ here in India. But I also hope that there’s a good developer evangelism plan for the apps coming out of India. There’s no dearth of shitty apps here with suboptimal experiences.