Three principles guided the mobile web redesign for us:
– Move from the dated yellow colour palette to the white and blue theme of Tuxedo.
– Ensure consistency of experience across desktop and mobile web.
– Steal the best concepts from our app designs, without trying to mimic the apps on mobile web.
Cleartrip proves yet again why they’re one of my favorite companies in India with a focus on design.
There is a trend of brands shutting down their mobile sites in favor of mobile apps — they claim it is due to the overwhelming effort required to maintain all products across multiple platforms. We think that’s a terribly weak argument coming from companies that have no dearth of resources at their disposal. We’re committed to keeping Cleartrip accessible so our customers can use the channels they prefer. The web is one of the fastest and easiest platforms to develop and maintain (as compared to other front end platforms), and testimony to that, this entire project took us just 2 months to complete.