Alex Peysakhovich, Research Scientist and Kristin Hendrix, User Experience Researcher, writing on the Facebook Newsroom blog:
Our goal with News Feed is to show people the stories most relevant to them — ranking stories so that what’s most important to each person shows up highest in their News Feeds. When we rank and make improvements to News Feed, we rely on a set of core values.
We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles. These are headlines that intentionally leave out crucial information, or mislead people, forcing people to click to find out the answer. For example: “When She Looked Under Her Couch Cushions And Saw THIS… I Was SHOCKED!”; “He Put Garlic In His Shoes Before Going To Bed And What Happens Next Is Hard To Believe”; or “The Dog Barked At The Deliveryman And His Reaction Was Priceless.”
With this update, people will see fewer clickbait stories and more of the stories they want to see higher up in their feeds.
90% of my Facebook Newsfeed over the last 6 months has been filled with posts with clickbait headlines shared by friends, or videos stolen from Youtube with added meme-like text on the top and bottom.
While I’m glad Facebook is going against clickbait headlines, it’s the latter that needs far more attention.