YouTube Brings Premium Lite Plan to India

Google has announced that it is now rolling out the Premium Lite plan on YouTube for users in India. Priced at ₹89 per month, it brings an ad-free experience for “most videos” on YouTube.

We’ve been testing Premium Lite to make sure we have the right balance of features and benefits for those viewers who want to watch most videos ad-free. The new membership works across devices, including phone, laptop, and TV. While Premium Lite offers ad-free viewing for most videos, ads may still appear on music content and Shorts, and when users search or browse. For users who want ad-free music on YouTube and YouTube Music, plus offline and background play, we recommend the Premium plan. The rollout is underway, with full availability expected across the country in the coming weeks.

While a good option to have, I think ₹89 per month is still a tad to high to attract users considering the benefits it offers. I think ₹49 would have been a good price point, considering the Premium plan is ₹149 per month and offers so much more.