Backblaze Raises Subscription Pricing of Personal Backup to $7 Per Month

Backblaze CEO Gleb Budman, writing on the company blog:

Over the last 14 years, we have worked diligently to keep our costs low and pass our savings on to customers. We’ve invested in deduplication, compression, and other technologies to continually optimize our storage platform and drive our costs down—savings which we pass on to our customers in the form of storing more data for the same price.

However, the average backup size stored by Computer Backup customers has spiked 15% over just the last two years. Additionally, not only have component prices not fallen at traditional rates, but recently electronic components that we rely on to provide our services have actually increased in price.

The combination of these two trends, along with our desire to continue investing in providing a great service, is driving the need to modestly increase our prices.

Backblaze is a phenomenally good backup service and I’ve been a happy customer for several years now, with two active backup licenses for my Macs. I joined when their pricing was $5/month and only recently, they had raised their pricing to $6/month. Even at $7, Backblaze offers exceptional value — you’re literally getting unlimited backup. And for a couple of bucks more, they’ll keep your files for a whole year! I wrote down why I like the service so much the last time they raised prices.

However, their raising prices are making it incredibly difficult to recommend the service to most of my friends. The problem with their subscription is their all-or-nothing approach and the lack of localized pricing. Many of my friends have a few hundred GBs of important data that they want to back up. The Backblaze subscription is priced at almost ₹550 per month. How do you convince someone, who already doesn’t take backups seriously, to opt into a backup strategy that costs 3 times their cellular service?

I wish Backblaze B2 was the answer, which is something the company itself recommends for small quantity backups. But a subscription where your monthly expenses can vary depending on how much data you upload/download is even more difficult to recommend to friends.

If you’re convinced, here’s my affiliate link that’ll give you month free when you sign up, and a month free to me when you start paying for it.

Apple Adjusts App Store Pricing in India; Apps Get Pricier Due to Addition of 2% Equalisation Levy

Apple today informed its developers about upcoming tax and price changes to the App Store Pricing for apps and in-app purchases in a few different countries.

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store. In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Brazil, Colombia, India, Indonesia, Russia, and South Africa. These increases also reflect the following tax changes:

The company has adjusted the pricing of apps on the iOS and Mac App Stores for India by adding a 2% Equalization Levy that was implemented from 1st April, 2020 . This is in addition to the 18% GST already implemented. The last major change to app pricing in India came in January 2018, where the prices of apps were reduced by ₹1.

After the addition of the 2% Equalization Levy, the App Store pricing for India has resulted in pricing of apps going up by at least ₹10.

App Store Pricing Change in India in October 2020
App Store India Pricing October 2020

While this pricing change for apps is not applicable to existing auto-renewing subscriptions, Apple does indicate that developers can increase the prices for new subscribers.

Remember, just because the prices have gone up and you’re paying more for apps, it does not mean that the app developer ends up getting more of your money. As Apple says in the announcement.

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated, and your proceeds will be adjusted accordingly and calculated based on the tax-exclusive price.

Apple (Emphasis mine)

New iCloud Storage Pricing for India (Updated)

Update: 12th August, 2020 with new iCloud Storage Pricing for India in 2020.

At it’s annual September event, Apple announced updated pricing and revised tiers for storage on iCloud. Although the Free Tier remains at 5GB, the paid tiers have been revised from 20GB, 200GB, 500GB and 1TB to only three — 50GB, 200GB and 1TB, costing $0.99, $2.99 and $9.99 respectively.

This new pricing is now active and here’s the iCloud Storage pricing for India.

iCloud Storage Pricing for India in 2020
iCloud Storage Pricing for India in 2020

Due to the addition of 18% GST and fluctuations in the US dollar value, Apple has adjusted the pricing of iCloud Storage in India.

50GB of iCloud storage costs ₹75 per month in India, followed by 200GB at ₹219 per month. Apple has upgraded the 1TB storage tier to 2TB, which comes in at ₹749 per month. So for a small bump in the price, you get double the iCloud storage.

The old article from 2015 is below:

iCloud Storage Pricing for India

As you can see, the 20GB paid tier has been revised to 50GB now and the pricing has been updated to INR 65 for 5GB, INR 190 for 200GB and INR 650 for 1TB of storage.

Apple Updates the 13-inch MacBook Pro, Kills the Butterfly Keyboard for Good

Apple today announced the release of an updated lineup of its 13-inch MacBook Pro that introduces the new Magic Keyboard, doubles the storage, and adds faster RAM and newer CPUs in the top-end models.

The biggest change, of course, is the replacement of the terrible Butterfly keyboard with the newer and better Magic Keyboard. The 13-inch MacBook Pro was the only notebook in Apple’s current lineup that featured the sucky keys, so good riddance.

The new lineup also offers Intel’s 10th-generation CPUs and 16GB of faster 3733MHz LPDDR4X memory, but only on the topend model that features the 2.0GHz Core i5 processor. While the lower model does get the option to upgrade to 16GB of RAM, you’re limited to the much slower 2133MHz LPDDR3 RAM only.

Effectively, the base model of the “new” 2020 13-inch MacBook Pro that will go on sale in India late next month will come with:

  • Magic Keyboard
  • 1.4GHz quad‑core 8th‑generation Intel Core i5
  • 8GB of 2133MHz LPDDR3 RAM
  • 256GB SSD
  • Intel Iris Plus Graphics 645
  • Two Thunderbolt 3 (USB‑C) ports

and cost a whopping INR 1,22,900 or $1625.

If you have to actually take advantage of the newer processor & RAM, you have to get the topend model with:

  • 2.0GHz quad‑core 10th‑generation Intel Core i5
  • 16GB of 3733MHz LPDDR4X RAM
  • 512GB SSD
  • Intel Iris Plus Graphics
  • Four Thunderbolt 2 (USB-C) ports

and costs INR 1,74,900 or $2315.

If you need 1TB of SSD storage, i.e. +512GB in the above config, you have to shell out INR 20,000 extra, taking the total to INR 1,94,900.

The 16-inch MacBook Pro starts at INR 1,99,900.