Alex Sherman, reporting for CNBC, writes:
GoPro has hired J.P. Morgan Chase to help it seek a potential sale, according to people familiar with the matter.
J.P. Morgan helped underwrite GoPro’s initial public offering in 2014. No sale is assured, said the people, who asked not to be named because the discussions are private. It’s unclear if there is an interested buyer for the company.
This scoop comes right on the heels of its decision to quit the drone business and to lower the price of its Hero6 Action Camera by $100, in an effort to turn profitable.