Instagram has today announced that it is making some changes to the Instagram Feed. The feed has been my single biggest annoyance about the app over the last few months, so I was excited when I read the title. Not only are the ads that show up every three posts irrelevant and annoying, the out-of-order timeline is even more terrible.
Unfortunately, these changes are too little and too late.
We’ve heard it can feel unexpected when your feed refreshes and automatically bumps you to the top. So today we’re testing a “New Posts” button that lets you choose when you want to refresh, rather than it happening automatically. Tap the button and you’ll be taken to new posts at the top of feed — don’t tap, and you’ll stay where you are. We hope this makes browsing Instagram much more enjoyable.
Based on your feedback, we’re also making changes to ensure that newer posts are more likely to appear first in feed. With these changes, your feed will feel more fresh, and you won’t miss the moments you care about. So if your best friend shares a selfie from her vacation in Australia, it will be waiting for you when you wake up.
The first change is nice, but what is up with the second? “More likely”? Why can’t I just see the posts in the feed in the order they were posted? Goddamnit!
Facebook really needs to stop shoving its algorithms everywhere.