Apple Set to Unveil a Revamped Apple Music UI at WWDC

Bloomberg is reporting that Apple is all set to debut a completely revamped look and feel for Apple Music at the company’s annual developer conference in June:

Apple is altering the user interface of Apple Music to make it more intuitive to use, according to people familiar with the product who asked not to be identified because the plans aren’t public. Apple also plans to better integrate its streaming and download businesses and expand its online radio service, the people said. The reboot is expected to be unveiled at the company’s Worldwide Developers Conference in June. The changes will be accompanied by a marketing blitz to lure more customers to the $10-per-month streaming service. An Apple spokesman declined to comment.

According to the report, the redesign is being overseen by content head Robert Kondrk and Trent Reznor, with inputs from Jony Ive’s team, as well as Jimmy Iovine and Eddy Cue.

Following the Beats acquisition in 2014, Apple scrapped the international rollout of iTunes Radio just a few hours before an event where it would have been announced. Employees who had been working on the project for more than a year were told it would be rolled into a new streaming service based on Beats.

Ouch!