Apple has adjusted the App Store pricing for several countries this week to account for foreign exchange rate fluctuations and tax changes. App Store developers were notified of this change via an email earlier this week, as reported by 9to5Mac. Apple periodically adjusts the pricing on the App Store to account for these changes and the last major change for pricing of apps for Apple customers in India happened in January 2017 when Apple increased the pricing of apps on the App Store for India by around 25% to 32%.
App Store Pricing Adjustment for India
According to the email that Apple sent out to developers, the pricing for apps in India will decrease.
India: Prices will decrease for apps and in-app purchases (including auto-renewable subscriptions)
As a consumer, it’s obvious to get excited upon reading that, but wait till you hear the new pricing that is now live on the App Store. The pricing of apps on App Store India has been reduced by Rs. 1. That’s right, apps will cost less by a whole Rupee going forward.
Here are the top pricing tiers now active on the App Store:
App Store India Pricing January 2018
I’m not really sure why Apple decided to make this minor change to the pricing. I’m hoping that this ₹1 discount is just cosmetic — such that the pricing appears in line with the standard xx.99 way and that the change announced in the email is rolling out in the coming days with a notable change in the pricing.
What do you think about this change? Let me know your thoughts on Twitter @preshit or @nuclearbits.