Apple’s App Store Sees Record-Breaking Sales this Holiday Season

Apple has announced that its App Store had a fantastic run in 2017, especially during the holiday season leading up to the new year.

App Store customers around the world made apps and games a bigger part of their holiday season in 2017 than ever before, culminating in $300 million in purchases made on New Year’s Day 2018. During the week starting on Christmas Eve, a record number of customers made purchases or downloaded apps from the App Store, spending over $890 million in that seven-day period.

Apple says that it paid out $26.5 Billion to iOS developers, an increase of over 30 percent compared to 2016. Since its launch in 2008, the App Store has made $86 Billion for iOS developers around the world.

The new App Store introduced in iOS 11 got a lot of things right, and Apple knocked it out of the park with their approach. I’m loving the curation on the US App Store — I just wish I had landed that App Store Editor job I had applied for at Apple India.